You’ve all done it: raided your closet at the end of the year to chuck out old clothes. This year’s closet-purging ritual need not be any different, but why not get credit towards an immediate purchase and help charity at the same time? If this is right up your alley (we are in a global recession, after all), then look no further then Levi’s® Brands Recycling initiative.
From 27 November, you can submit your used jeans to any 39 participating Levi’s® stores throughout Malaysia and in return get RM80 off your immediate in-store purchase*! All collected used jeans will be donated to charity for the underprivileged, so you'll be getting rid of your pre-loved jeans for a good cause!
More excitingly, Levi’s® Brand has teamed up with Junk and Malaysian designers Hugo Garden, Aquarius and Liyana’s to redesign Levi’s® and also other collected used jeans. These unique items will be displayed and sold at selected Levi’s® stores, with all proceeds going to the Malaysian AIDS Foundation. Donating your old jeans to charity and getting an RM80 discount on your future Levi’s® purchase; can it get any better than that?
Actually, it does. To encourage the DIY spirit, Levi’s® Brand also lets you take home a piece of custom-designed denim by the three commissioned designers! Every weekend in December, the team from Hugo Garden, Aquarius and Liyana’s will make special in-store appearances to redesign denim pieces from the pool of collected used jeans for visitors. You can even choose to contribute to the design process yourself for a finished piece that’s truly close to your heart! Santa Claus can’t do it any better for those who are on the hunt for one-of-a-kind items. Reused denim is the new vintage!
For more information, check out http://www.blogger.com/www.levi.com.my
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